This story is probably not worth attention beyond the University of Chicago’s campus, but it does demonstrate how activities that perpetuate the fraternity stereotype can quickly move beyond the local campus. The Chicago Sun-Times has a national following, and fraternities behaving badly are a proven way to draw page views.
Fraternities need to know that what happens on campus, may not stay on campus. Your actions always have the potential to draw wide-spread attention.
Here is the original article from the Chicago Maroon (student newspaper) that triggered the attention by the Sun-Times. Take note of the 194 comments posted to that article.